Switchback works with two kinds of clients: small and midsize sales teams who need prospecting and pipeline to actually work, and local businesses that need to show up when customers ask AI for a recommendation.
I don't do general-purpose AI consulting. I go deep on two things I've spent my career close to.
Your reps spend more time on admin than selling. Outbound is inconsistent. CRM data is a mess, so forecasting is guesswork. I rebuild the process with AI handling the work that never needed a human in the first place.
Customers ask AI for a recommendation before they ever open Google. If ChatGPT doesn't know you exist, you're not on the list — no matter how good your reviews are. I fix your search presence and the website behind it.
Customers now ask AI assistants for recommendations the way they once searched Google. If AI doesn't mention your business, those customers call your competitor. This package measures exactly how you show up, fixes the sources AI pulls from, and builds the review volume that keeps you recommended.
I test 10–15 real customer questions across ChatGPT, Perplexity, Gemini, and Google AI Overviews. You get a side-by-side view of how you and your competitors appear, plus a prioritized fix list. Yours to keep whether or not we go further.
Service and location pages rewritten the way AI engines read and cite them, schema markup, an FAQ built from real customer questions, and consistent business info across the directories AI pulls from.
Every completed job triggers an automatic review request to the real customer. Every new review gets a personalized draft response you approve with one tap. Fully FTC-compliant: real customers only, no filtering.
Monthly re-testing of your AI visibility, content and directory updates, competitor tracking, and a one-page scorecard so you always know where you stand and what changed.
If you've put off getting a website because the quotes were absurd, or because the DIY builders felt like a monthly trap, this is for you. Built once, one flat fee, owned by you.
Fast, clean, and mobile-first. Designed around what your customers actually need to find, not a stock template with your logo dropped in.
No monthly platform bill and no surprise hourly creep. You know the number before I start, and it doesn't change halfway through.
Files, domain, and hosting all in your name. No proprietary builder holding your site hostage. Leave anytime and take everything with you.
More customers now ask ChatGPT or Google's AI for a recommendation instead of scrolling search results. Those tools read websites to decide which businesses to name. If your site is thin, unclear, or doesn't exist, you don't get named — and you never find out you were skipped. Building it correctly the first time costs nothing extra. Retrofitting it later does.
Twelve years carrying a bag taught me where the time actually goes. Most of it isn't selling. These are the four places AI takes real work off a rep's plate — built and wired up, not recommended in a deck.
Research, list building, and personalized first-touch drafting handled automatically. Your reps open a queue of ready-to-send outreach instead of staring at a blank sequence.
Call notes, next steps, and stage updates written into the CRM straight from the conversation. Clean data with no rep effort, which means forecasting you can actually trust.
A hard look at your pipeline stages, conversion rates, and where deals stall. You get the bottlenecks named and a prioritized fix list, with the AI-solvable ones flagged.
Prompt libraries and call frameworks built for your product and your buyer, so adoption sticks after I leave instead of fading in three weeks.
A switchback is the trail engineering that makes a steep climb walkable. Same idea here. We take the hard, all-at-once leap and turn it into a route you can actually follow.
Map where AI actually fits your operations, what's a quick win, and what's a risk. You get a clear readiness picture, not a sales pitch.
Put the guardrails in first. An acceptable-use policy, data-handling rules, and a risk framework built on NIST so adoption never creates exposure.
Pick a contained pilot and build the workflow. Where it helps, I'll wire up the working automation myself rather than hand you a slide deck.
Prove the rollout worked, then decide what climbs next. This is the part that justifies the next year of investment.
You're working with one person, not an account team and a deck of subcontractors.
Twelve years in tech sales, six years advising through GLG and Pro Sapient, and a certificate in AI Strategy and Governance from the Wharton School. I've carried a quota, run outbound, and lived in a CRM, which is why the sales work here is specific rather than generic.
The part that makes the advice different: I build. Automation, internal tools, data pipelines. When I recommend a workflow I've usually wired one up myself, so you get a strategist who can also hand you something that runs.
Switchback AI Advisory is an independent AI consulting practice. I help leadership teams plan, govern, and roll out AI inside their everyday employee workflows. I don't sell software and I don't take vendor referral fees, so the guidance is built around your outcome, not a product quota.
It means I have nothing to sell you and no financial relationship with any AI tool or platform. When I recommend a tool or a workflow, the only thing driving the recommendation is what fits your team, your data, and your risk tolerance.
Engagements start hourly, so there's a low-commitment way to begin. From there, work often grows into fixed-scope assessments or a monthly retainer. I share rates on our first call once I understand what you're trying to do.
Yes. Governance is often the starting point. I build acceptable-use policies, data-handling rules, and risk frameworks based on the NIST AI Risk Management Framework, so your team can adopt AI without creating legal or security exposure.
I work with leadership teams at mid-market companies, with deep specialties in sales and go-to-market organizations and in education and edtech. I'm based in Park City, Utah, and work remotely with clients across the Mountain West and nationwide.
I build. Alongside the strategy, I can design and wire up the actual automations and pilots myself, so you get working systems, not just a slide deck and a bill.
Engagements start hourly, so there's a low-commitment way in. Book a short intro call or send a note and I'll get back to you within a business day.
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Engagements start hourly · rates shared on our first call